Weekend With Dr Phil Osagie ...Apple Takes a News Bite

Blue Ocean Strategy in action or Red Ocean in motion? BY Dr Phil Osagie Given Apple’s sound reputation monopoly and its insanely legendary sense of innovation, when Apple sneezes, the competition catches a cold! With the latest launch of a News Subscription service in a fiercely competitive news market, it is not so clear which side will catch the cold this time around! Strategy Professors W. Chan Kim and Renée Mauborgne in their best-selling book, Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant describe two types of market playing fields: Red oceans, where competition is fierce in bloody waters, strategy centers around beating rivals, and wins are often zero-sum. The cutthroat competition often results in nothing but a bloody red ocean of rivals fighting over a shrinking and shark-infested profit pool Blue oceans, on the other hand, is where a market space is new and uncontested, and str...