A New Dawn Beckons...As United Bank for Africa Plc Emerges as Strongest Nigerian Brand in 2024 Brand Finance Ranking
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By Richlist Magazine Team Lagos, Nigeria - United Bank for Africa Plc (UBA) has been recognized as the strongest Nigerian brand in the 2024 Brand Finance ranking, a global independent brand valuation consultancy. The bank climbed from the ninth position last year to the top spot in the latest report, with a score of 92.4 out of 100 and a corresponding AAA+ rating. •Exceptional Performance in Brand Familiarity and Customer Preference UBA's improved position is attributed to its exceptional performance in brand familiarity, customer preference, and consideration within its home market. The bank's focus on customer satisfaction and strategic investments has paid off, earning it a top spot among Nigerian brands. •13th Strongest Banking Brand in the World In addition to its national recognition, UBA has been named the 13th strongest banking brand in the world, among the top 500 banking brands evaluated. This achievement is a testament to the ba...