STYLE FEATURE.......UYOTA'S STYLE CEO SPEAKS ON HER VISION FOR THE FUTURE OF STYLE MERCHANDISING
•Global Fashion. African Soul. Wear Your Truth. • By Richlist Int Style Segment OXFORD/LAGOS — In a fashion world that often forces you to pick a lane, Mrs. Loveth Ewubareh is building a bridge. As Founder & Creative Director of *Uyota's Style* and CEO of *Uyota Global Ltd*, the Nigerian-born, Oxfordshire-based designer is redefining what it means to wear heritage. Launched in 2026 under Uyota Global Ltd — incorporated in the UK in September 2025 — Uyota's Style is not “just another African print label.” It’s contemporary fashion with an African soul, made for everyday life. FROM WARDROBE TO EVERYDAY: THE TRUTH BEHIND THE BRAND Growing up in Nigeria, Loveth was surrounded by bold, colorful fabrics reserved for weddings, church, and celebrations. “I remember thinking, why should we have to wait for a special event to wear something so beautiful and so connected to who we are?” she says. That question followed her to the UK....