DREAMING TO BE DOLLAR MILLIONAIRE LIKE WIZKID, DAVIDO, TIWA SAVAGE, TIMAYA ETC?.... . Veteran Showbiz Impresario, Edi Lawani Offers young acts this top 10 Tips

" No one respects a talent that is concealed"- Desiderius Erasmus.

°By Mike Ceruti 

I must confess that I had sleepless nights trying to present this inspirational classic by the enigmatic brand called Edie Lawani for our youths of today 

Where do one start in trying to introduce this man man called Edi Lawani who has handled the biggest productions in the music industry in the entire West African region, incubated stars and helped a lot of careers in showbiz to kickoff....Even till date, the biggest concerts have him as the orchestrator.

To put it succinctly , this man is Edi wani is the  Head Consultant at Showbiz Network Services Ltd. / Paragonis Multi-Media Productions

Well ,in a nutshell I think it  will be a disservice to put just one name on what Eddie Lawani does in the entertainment sector. 

With a career spanning over three decades, Lawani is one of the prominent event organisers and music promoters in the Nigerian entertainment industry. 

Only two nights ago in a brother to brother WhatsApp chat, I had passionately asked him to give us ten tips that our youths and those interested in being big brand star's/ dollars millionaire like 



•Tiwa Savage 

• Dbanj

• 2face Ndibia



~ His top ten tips for the young upcoming acts is thought provoking but most pragmatic

*Tips for Youths Considering a Music Career- by Lawani 

*1. Passion and Commitment:* 

Our youths or those keen in Pursuing a music career, must do so  only if they are truly passionate about it. The music industry can be challenging, so a deep love for music will sustain you through the tough times.

*2. Education and Training:* Consider formal education in music or related fields to hone your skills and knowledge. This can provide a strong foundation for your career and open up opportunities.

Talent is good ,but a sound educational background gives you bigger advantage 

*3. Networking:

You must be ready to Build a strong network within the music industry. Connections can lead to collaborations, gigs, and other opportunities. Attend industry events, join music communities, and engage with fellow musicians and industry professionals.

*4: Social media skills 

 In addition to musical talent, our youths must consider developing skills in areas such as marketing, social media, and business management. These skills can be invaluable in promoting your music and managing your career.

~ Brand Advertisement ~

*5. Financial Planning:*  Young ones must Understand the financial aspects of a music career. It's important to manage your finances wisely, especially during the early stages of your career. Consider seeking financial advice to ensure stability and sustainability. Save and plan with little you make and don't be a lover of the fast lane Life 

*6. Resilience and Perseverance:

Be prepared for setbacks and rejection. The music industry can be competitive, and resilience is key to overcoming challenges and continuing to pursue your passion.

*7. Branding and Image:

You must Pay attention to your personal brand and image. In today's music industry, artists often need to cultivate a unique and authentic brand that resonates with their audience.

8. Embrace Technology:

You must endeavour to Stay updated with technological advancements in music production, distribution, and promotion. Embracing technology can give you an edge in reaching a wider audience and staying relevant in the industry.

~ Brand Advertisement ~

*9. Mentorship:

No one is an island, so try and Seek guidance from experienced musicians or industry professionals. Learning from their experiences and insights can provide valuable guidance as you navigate your music career....if you like a big name in the music industry follow them on social media, write them , appreciate them on their birthday or landmark events,one day they will invite you over ,be focused on this point 

*10. Mental and Emotional Well-being:* You must prioritize your mental and emotional health. The music industry can be demanding, so it's important to take care of yourself and seek support when needed...but in all keep being humble and always commit your plans to God 

 That is the enigmatic Edi Lawani for you today and we hope this his valuable tips can serve as a foundation for youths considering a full-time career in music, providing valuable insights into the multifaceted nature of the industry and the skills and mindset needed for success.
We wishes Don Lawani all the best in his future endeavors 

© Richlist Magazine


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