Perception Today : How PR Perception Led Me Inside Access Bank

 

" In the dynamic world of perception, It's not about what you look  that counts,  but what you see" - Bill Gate who also said .....If I was down to my last dollar, I'd spend it on public relations"

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It is amazing what the power of PR and advertising can do in our minds

For example, I don't   not have an account with Access Bank but perception drew me there last night

I had fallen in love with their aggressive brand advertising and ambitious drive led by Herbert Onyewumbu Wigwe CON the top   banker and entrepreneur. 

He is currently CEO of Access Holdings Plc, traded as Access Corporation. Herbert was the Group Managing Director/CEO of Access Bank plc, one of Nigeria's top five banking institutions, after succeeding his business partner, Aigboje Aig-Imoukhuede in January 2014 till April 2022

I was impressed with their services when I worked into one of their branches  and  their motto is inspiring 

It says ' If you can't do it with passion; then don't do it at all "

I left with my new bank account with a positive hope that  I will enjoy the services inspired by perception and the words of Jean-Jacques Rousseau who said " Happiness is but a good bank account, a good cook, and a good digestion"

•Brief Fact About Access Bank

Access Bank plc, commonly known as Access Bank, is a Nigerian multinational commercial bank, owned by Access Bank Group. It is licensed by the Central Bank of Nigeria, the national banking regulator.

Originally a corporate bank, they expanded into personal and business banking in 2012. Access Bank and Diamond Bank merged on April 1, 2019. In conclusion of its merger with Diamond Bank, Access Bank unveiled its new logo, signalling the commencement of a new enlarged banking entity. The bank employs more than 28,000 people in 2021

After the merger, with more than 42 million of customers, Access Bank plc became the largest bank in Africa by customer base, and the largest bank in Nigeria by asset.

*Access Bank Group

As of September 2021, in addition to Nigeria, Access Bank plc has subsidiaries in Mozambique, Zambia, Congo, Sierra Leone, Rwanda, Gambia, Ghana, Kenya, South Africa, and in the United Kingdom. Access Bank Group also maintains representative offices in China, India, Lebanon and United Arab Emirates.

*African expansion

In early 2021, Access Bank announced that it had identified eight new African countries for potential expansion, seeking to benefit from a continent-wide free trade agreement. The target markets are Morocco, Algeria, Egypt, Côte d'Ivoire, Senegal, Angola, Namibia and Ethiopia, which would extend the international presence of the bank to 18 countries. Access Bank is expected to establish offices in some countries and in others, should partner with existing banks and leverage its digital platforms to provide services to clients.

*French and European expansion

In July 2021, the French government manifested its will to strengthen its ties with Nigerian captains of industry including Herbert Wigwe, the group managing director of Access Bank, and announced that an agreement had been signed which would allow the group to settle in France. 

This agreement confirms the group's vision and desire to extend its influence and activities to all of France and gradually to all of Europe.

The opening of Access Bank in Paris will be managed by the group's London branch, headed by Britain's Jamie Simmonds. The new offices in France will focus on trade finance. The Nigerian bank is also considering embarking on investment and wealth management services.

© Mike Cerutti Osagie , an author, humanitarian and a Brand . Reputation Image Management ( B.R.I.M ) Consultant, sent this piece From his Lagos base..

He can be contacted via : chiefcerrutti@gmail.com