Always On The Go With New Innovations,GTBank Rolls out Meet the People initiative


GTBank Rolls out Meet the People initiative
SPECIAL REPORT TO CERUTTI MEDIA*

GTBank,famous for its innovation and customer service has scored another first in customer engagement and connection, by being the first financial institution in Nigeria to connect with day to day customers directly. GTBank has just rolled out a new initiative known as "Call the MD of GTBank", whereby customers who are dissatisfied with any GTBank service can call the MD, Mr Segun Agbaje directly from a designated phone in selected branches.

The initiative which rolled out last week in the top 20 busiest branches in Lagos, will take place once in a month and will last for practically the whole day. It will also be spread to other locations. The main purpose of the "Call the MD of GTBank" initiative is to enable the highest leadership level of the bank to get direct feedback of customer experience and address their immediate concerns on the spot, and thereby further improve the overall service culture within the bank. 

It is on record that all the customers who used this service had their issues resolved almost immediately, within 15minutes. All the customers that called also received a text, thanking them for providing feedback and their loyalty to the Bank. A  representative of the Bank, we spoke to confirmed that the inaugural session of the initiative went really well. "In addition, we have amended some policies and made some improvements as a result of the feedback and complaints "

Guaranty Trust Bank plc has consistently introduced several innovations over the years in its relentless pursuit of remaining the most service focused bank in Nigeria. GTBank which has over 200 branches within Nigeria, also has business subsidiaries in Ghana, Gambia, Sierra Leone, Liberia, Cote d’Ivoire, Kenya, Uganda, Rwanda and the United Kingdom. To date, GTBank continues to stay true to its reputation for customer service, high ethics, organizational structure, and continuous innovation.


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