FIRST BANKS SCORES A FIRST, AS SHE STEPS OUT WITH A NEW PLATINUM MASTERCARD
FIRST BANKS IN FRESH PARTNERSHIP WITH MASTERCARD
PHOTO:From left to right. MasterCard Division President Daniel Monehin, First Bank Executive Director Bayo Adelabu and First Bank head of new products, Ezinne Obikile
It is not every time that two global brands come together to execute a common goal from one front, and anytime such initiatives occurs, the end result always end up as an amazing benefit to the consumer, who at the end of the day, stands to gain from such union in no small way
That is exactly what happened a short while ago, when one of Nigeria’s frontline banking institution, First Banks Nigeria Plc and MasterCard launched a new platinum MasterCard debit card exclusively for members of the bank’s premier loyalty club. Use of the Platinum MasterCard debit card across the country will give cardholders access to redeemable benefits for transactions used at various thresholds.
First Bank will issue the new MasterCard Platinum debit card to its premier customers in the bank’s private banking segment as well as at selected high street branches.
Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard said: “MasterCard aims to see a world beyond cash in Nigeria and across Africa. The launch of the Platinum MasterCard card by First Bank is a commendable step in Nigeria’s transition to a cashless society and as more consumers find differentiated payment options to suit their varying needs, this increases their adoption of and affinity for electronic payments.”
“As a bank committed to innovation in Nigeria’s financial sector, First Bank is very pleased to launch the Platinum MasterCard debit card to our esteemed Loyalty Club members as we understand that one size does not fit all. Our constant innovation is aimed at helping customers choose services that meet their unique needs. The launch of the Loyalty Club and the Platinum MasterCard debit card will help us achieve these objectives,”said Mr Bayo Adelabu, Executive Director and Chief Financial Officer for First Bank.
The Head of Products & Marketing Support for First Bank, Ezinne Obikile, noted that the launch of First Club by First Bank reflects the deep desire of the bank to reward all its customers, with no strings or raffles attached. With this new service, customers earn points just by carrying out their normal day to day banking.
The introduction of the Platinum MasterCard debit card for members of First Bank’s loyalty club follows the roll out of the MasterCard Priceless Africa platform in Nigeria which aims to reward consumers with various offers in passion categories such as dining, entertainment, sports, whenever they use their MasterCard prepaid, debit or credit card. Nigeria’s growing middle class has made the country attractive to many international investors looking to tap into the increased consumer spending and appetite for various luxury goods and services. The launch of the Platinum MasterCard debit card is recognition of the unique and dynamic needs of this segment of Nigeria’s consumer market and of the growing sophistication in electronic payment
MasterCard is a technology company in the global payments industry. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.