Was it not  Jeff Bezos, the respected brand connoisseur who once mused: ‘A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.’? Perhaps that must have been the motivation behind the new ground that MASTERCARD is breaking in AFRICA. Only this week, the global company announced the launch of the Priceless Africa campaign in Nigeria, a part of the global Priceless Citiescampaign; that aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions. Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment. 

Nigeria has been making great strides in the transition towards becoming a cashless economy, owing to the drive by the Central Bank of Nigeria. Through the Priceless Africa campaign, MasterCard aims to reward consumers who have adopted cashless transactions and are already benefiting from the security and convenience they bring. The campaign incorporates all MasterCard debit, prepaid and credit card users in Nigeria.

Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard commented: “Nigeria already appreciates the immense benefits that cashless transactions have to offer and the Priceless Africa launch could not have come at a better time, when more and more consumers are adopting electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unrivalled experiences that help them pursue their passions and encourage a continual shift from cash to electronic payments.”

The Priceless Africa campaign also aims to make Nigeria an attractive destination for visitors travelling to the country for business or leisure. It will also give Nigerian cardholders access to a plethora of experiences and offers in their preferred travel destinations around the world.

“We understand that many international visitors are coming to Nigeria for business and leisure so we want to create a conducive environment to experience all that this great country has to offer. According to the Global Destination Cities Index, Lagos was in the top 5 of the most visited cities in Middle East and Africa and registered 2.2 million international overnight visitors in the second quarter of 2013 Nigeria is a strategic country for MasterCard and through the priceless opportunities we create for residents and overseas visitors, we aim to bring out the depth of African warmth and hospitality,” Monehin added.

“We are delighted to introduce the PricelessCities platform to our consumers across the region, as an appreciation of their loyalty and engagement. We are working closely with our local partners to enhance Nigeria’s reputation as a global destination, by creating unique experiences for residents and tourists. MasterCard places its consumers at the core of all it does; and by making their experiences in Nigeria or around the world unforgettable and priceless, we are doing just that,” said TarekAbdelnabi, Vice-President Marketing, Sub-Saharan Africa, MasterCard.

Some of the experiences and offers that consumers will enjoy in Nigeria vary from luxurious beach retreats, food and dining discount offers at selected restaurants, unforgettable entertainment experiences, travel and shopping experiences from around the world, and access to exciting sporting events.

Priceless Africa is part of MasterCard’s Priceless Cities platform, which was initiated in New York City in July 2011. This campaign will be extended to other countries in Africa, with the aim of connecting consumers through Priceless experiences across the continent. The launch of Priceless Africa follows the launch of Priceless Arabia in Dubai in September 2013.

More information on the experiences offered through this program are available at and are redeemable to both domestic and overseas MasterCard cardholders.

About MasterCard
MasterCard (NYSE: MA),,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews,@MasterCardMEA, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau

To tweet this news: #@MasterCardMEA launches #PricelessAfricacampaign in #Nigeriainsert


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