A New Dawn Beckons...As United Bank for Africa Plc Emerges as Strongest Nigerian Brand in 2024 Brand Finance Ranking

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           By Richlist Magazine Team 

Lagos, Nigeria - United Bank for Africa Plc (UBA) has been recognized as the strongest Nigerian brand in the 2024 Brand Finance ranking, a global independent brand valuation consultancy. The bank climbed from the ninth position last year to the top spot in the latest report, with a score of 92.4 out of 100 and a corresponding AAA+ rating.

•Exceptional Performance in Brand Familiarity and Customer Preference

UBA's improved position is attributed to its exceptional performance in brand familiarity, customer preference, and consideration within its home market. The bank's focus on customer satisfaction and strategic investments has paid off, earning it a top spot among Nigerian brands.

•13th Strongest Banking Brand in the World





In addition to its national recognition, UBA has been named the 13th strongest banking brand in the world, among the top 500 banking brands evaluated. This achievement is a testament to the bank's commitment to delivering exceptional value to its customers and its position as a leader in the African and global financial space.

UBA's Group Head of Marketing and Corporate Communications Comments


"UBA's recognition as the strongest Nigerian brand is a result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction," said Alero Ladipo, Group Head of Marketing and Corporate Communications at UBA. "We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted."

•About UBA


UBA is one of Africa's leading financial institutions, serving over 45 million customers across 20 African countries, as well as in the United Kingdom, the United States, France, and the United Arab Emirates. The bank provides retail, commercial, and institutional banking services, with a strong emphasis on financial inclusion and technology-driven solutions.

New Financial Solution for SMEs

In line with its commitment to supporting small and medium enterprises (SMEs), UBA has introduced a bespoke financial solution designed specifically for SMEs, called UBA SME Card. This innovative solution is designed to meet the unique needs of SMEs and support their growth and development.

•Cementing UBA's Reputation

The Brand Finance ranking further cements UBA's reputation as a resilient and forward-thinking institution in the African and global financial space. The bank's focus on customer satisfaction, innovation, and strategic investments has earned it a top spot among Nigerian brands and recognition globally.

•A New Benchmark for Excellence

UBA's achievement sets a new benchmark for excellence in the Nigerian banking industry and demonstrates the bank's commitment to delivering exceptional value to its customers. The bank's recognition as the strongest Nigerian brand is a testament to its hard work and dedication to excellence.

•Looking to the Future

As UBA continues to grow and expand its operations, it remains committed to its mission of providing exceptional value to its customers and supporting the growth and development of SMEs. The bank's introduction of the UBA SME Card is just one example of its innovative approach to meeting the needs of its customers.

•Conclusion

UBA's recognition as the strongest Nigerian brand in the 2024 Brand Finance ranking is a testament to the bank's commitment to excellence and customer satisfaction. The bank's focus on innovation, strategic investments, and customer-centric approach has earned it a top spot among Nigerian brands and recognition globally.

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