"Changes call for innovation, and innovation leads to progress"-. Li Keqiang

THAT the upmarket financial institution,. Standard Chartered Bank recently sealed a mouthwatering deal with sporting legend and Ivorian icon, Didier Drogba of endorsing the Bank’s first digital bank in Africa as its ‘Digital Bank Ambassador’ is no more fresh news
Launched in Abidjan, Côte d’Ivoire -regarded as Paris of Africa- on March 14, 2018, Standard Chartered’s first and fully digital retail bank in West Africa marks an important milestone in the Bank’s path towards innovation and has been designed with continuous feedback from its clients.
As part of this role, Drogba will be promoting the digital bank in Côte d’Ivoire, set to disrupt the traditional banking sector in the nation.
He will lend his voice and image rights through a series of Marketing and Community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Côte D’Ivoire to open a fully digital account at Standard Chartered Bank.
But what is the real news is the attitude Drogba portrayed after being chosen from a long list of global stars
Drogba's attitude of loyalty, gratitude and willingness to remain close to his roots must be emulated by youths of today/the men on the rise
The campaign which Drogba will spearhead aims at not only raising awareness for Standard Chartered innovative digital offering but also at further enhancing financial literacy across the country, and this is an exceptionally important undertaking for the future

Speaking on his new endorsement, Didier Drogba said: “I am excited to be working with Standard Bank and honoured to be chosen to support their efforts to enhance accessibility to banking services for the people of my country. This is an initiative which I am truly proud to be a part of, as the cause is close to my heart.
I am also looking forward to spending more quality time in Côte d’Ivoire and getting involved in a cause that is of high importance to the local community. I am truly grateful for this opportunity and can’t wait to engage with my fans on social media to spread the word.”

That is legendary Drogba for you- decent, humble and focus ,on /off the field of play
。A Special Cerutti Corporations New Product launch report ;

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