A TOKEN TRIBUTE ON PR ICON, DR PHIL OSAGIE @ 60

“To a great leader, you first have to like people, if you don't like people, at the end of the day, they will figure it out and you cannot lead them effectively to the promise land too well"-Lord Leonard Lauder,

the charismatic chairman Emeritus of Estee Lauder Cos.

By Mike Cerutti Osagie

Copyright @ CERUTTI MEDIA & BOOKS INC   2017

All right reserved. No part of this publication may be recorded, stored in a retrieval system, or transmitted in any form or by any means without the prior permission of the publisher

• FIRST ONLINE PUBLICATION 25th November 2017, research support by MARIAS HOTEL JOS

PART 1: BRIEF PROLOGUE

*I have always loved the attitude of celebrating greatness and great people- it is a knack am gradually been known for. . . I love to celebrate their landmark birthdays of 60, 70, 80 or even 90's

In my resolve to celebrate P.R Icon, Dr Phil Osagie's Historic birthday, days before his 60 birthday today, 25 November 2017, I have gone through sleepless nights as to how to classically introduce the subject matter to my global audience

I was deep in thought in midnight meditations when I thought of an advice by billionaire tycoon, Lord Leonard Lauder, the charismatic chairman Emeritus of Estee Lauder Cos.

Lauder who is a role models of models, remains a true gentleman, in and out of the boardroom, who while running the giant company for nearly 3 decades, he made headlines for promoting the lipstick index, a success economic indicator that suggested make up sales were tied to economic certainty. . As at last count, his net worth is $9.6 billion

What Advice has such billionaire got to offer? What Advice has such billionaire got to offer that inspired my choice of his words as perfect intro to the Osagie Special Tribute Piece?

Hear Lauder “To a great leader, you first have to like people, if you don't like people, at the end of the day, they will figure it out and you cannot lead them effectively to the promise land too well"

Such is the life and attitude of Dr Phil Osagie,a man born from a very humble background but like Joseph, in Bible, he went on to achieve greatness with God on his side

Through The Benefit of Hindsight, it is obvious to many today that even if Dr Phil is not my brother, life coach and benefactor, I could have still celebrated him in some superlative form with my humble pen on paper

Here is a man who does not discriminate against anybody; here is a man not born with a silver spoon but by Gods Grace, dint Of Hard Work and strategic planning and thinking, he has attained heights that has surpassed the thoughts of many globally

It is my hope and aspiration that the lessons from this token book will act as guide and template to the young and even the old alike to learn from the sacrificial lifestyle, open door policy, calmness, God fearing nature and love he has for the disadvantaged blind, widows etc in the society

I personally wish Dr Osagie many happy returns, long life, peace and more of Gods endless goodies onboard

*Accept my assurance of the most

 Humble and esteemed regards

Chief Mike Cerutti Osagie

PART II: ABOUT THE MAN, PHIL OSAGIE

Most successful personalities and corporate organizations reach their peak and win public admiration due to the outcome of their actions and reports made on them. Behind the scene of those success stories are the image merchants who work out the script to fashion out their reputation.

Public relations practitioners play major roles towards creating positive perception of individuals and organizations whether in the public service or the private sector of the economy.

Nigeria has some of the best trained and talented PR practitioners and agencies who have successfully managed image of their principals and clients. The Nigeria Institute of Public Relations (NIPR) is a regulatory body for the practice in the country. One of its arms is the Public Relations Consultants Association of Nigeria (PRCAN), a prestigious group for agencies and firms responsible for laundering the image of corporate bodies and political groups.

Recently PRCAN held an election where it elected Dr. Phil Osagie as the new chairman. Apart from those in the Media/PR industry and to some extent major clients who could acknowledge the impact of this person and his PR agency in shaping PR practice in Nigeria, his name to others may be strange.

Born on November 25th, 1957, Dr. Phil Osagie is the Head Strategist for JSP Corporate Communications, the exclusive associate of Hill & Knowlton, one of the world’s largest PR consultancies. Before establishing JSP Communication in 1994, he was the pioneer Chief Executive of the Quadrant Company, the first fully fledged PR Consultancy in Nigeria. He has over the years developed strategies and successful PR campaigns for some of the world’s most admired brands such as NBC Coca-Cola, GSK, Cotecna, Intel, Microsoft, FedEx/RedStar Express, Symantec, Notore, Africa-Re, etc.

A United Kingdom graduate of Communications, he holds a PG Diploma in marketing communications as well as a Doctorate in Business Management obtained at Washington International University. He has attended a number of professional courses and international seminars in Europe and America as well as given several trainings and facilitated numerous programmes on effective ways of Public Relations and branding to develop the industry.

He had working experiences in the public and private sectors. He was PRO Kano Sports Council 1981-1982; Special Correspondent Democrat Newspapers, Kaduna 1982-1985; PR Manager Insight Communications, Lagos 1985-1990 and General Manager/Executive Director, the Quadrant PR Company, Lagos 1990-1994 before he became CEO/Head Consultant of JSP Corporate Communications 1994 to date.

Dr. Osagie has distinguished himself in various places. A recipient of Marble Plaque of honor for outstanding work in the Children’s Ministry of Lagos Christian Church, he received best results in Communications Statistics in all High Institutions in Scotland UK 1980 and also an award for best employee at Aberdeen Holiday Inn, Scotland UK in 1982. For exhibiting exemplary leadership qualities in his chosen profession, he was honored by Newswatch Magazine as one of the top 40 Business leaders in Nigeria followed by that of Vanguard Newspaper in 1999. He has also received special invitations to global events. For instance he was the first African to undergo a month understudy of the Rowland PR Company London and the only African to attend the Leadership Forum organized by The Economist, London in 2003.

On personal recognition, President Olusegun Obasanjo in 2003 included him among the members in the Private Sector Special Committee against H.I.V. He has been a PR consultant to World Business Forum in New York and PR consultant to Academic Association for Surgeons, International Conference (AAS) among other notable institutions.

With him on the helm of affairs at JSP, the agency has developed capabilities to handle PR programmes in the West African, sub-region. The firm is also making plans to expand into North America with a specialist African offering.

Married with three children, Osagie, believes that the key in managing reputation is to first ensure the organization is sincere and value driven. According to him communicators must first do well before they can communicate it because, as he says: “you can only carve fine art out of good wood.”

PART III:

10 SPECIAL @ 60 BIRTHDAY TOKEN QUOTES

*The secret of staying young is to live honestly, eat slowly, and lie about your age.-Lucille ball

*Age is strictly a case of mind over matter. If you don't mind, it doesn't matter.-Jack Benny

*Those whom the gods love grow young-Oscar Wilde

*To me, old age is always fifteen years older than I am.-Bernard M Baruch

On his 85th birthday

*Our birthdays are feathers in the broad wing of time.-Jean Paul Richter

*What could be more beautiful than a dear old lady growing wise with age? Every age can be enchanting, provided you live within it.-Brigitte Bardot

*Try to keep your soul young and quivering right up to old age.-George Sand

*When I passed forty I dropped pretense, 'cause men like women who got some sense-Maya Angelou

*May you live all the days of your life-Jonathan Swift

*The best birthdays of all are those that haven't arrived yet.-Robert Orben

PART IV:

THE 4 C VIRTUES OF PHIL OSAGIE EVERY LEADER MUST POSSES

In compiling this token birthday tribute, I felt it is most appropriate to enlist some leadership qualities that make Dr Phil Osagie Tick, and can be attested to by all and sundry that ever had an encounter with him. We tagged it the 5 'C' of Phil Osagie Every Jet Age Leader must adapt * COMMITMENT Dr Phil Osagie Has proven that he is a committed leader who is loyal to a cause, the vision, and his team, he perseveres despite setbacks....for when a leader is committed, he will build the trust of those around him by staying present, engaged, and positive. Commitment is the number one thing a true leader must demonstrate to build trust to his team and mentees

*CONNECTION

Over the years Dr Phil has proven to be a trustworthy leader who is connected to those who look up to him and he resist the temptation to get bogged down in the day to day grind and become neglectful to those who depend on him, for a true leader must be willing to take some time away from his hectic daily schedule to get to know how his team, associates and faithful are doing- this is peak of humanity

*CONSISTENCY

Consistency for any leader is key, and this much Dr Phil has displayed to all and sundry for a true leader maintains a calm and collected demeanor even under fire, for by maintaining consistent expectations, and reacting in consistent manner, he builds trust with his team and those around him

*COMPETENCY

Phil Osagie Has been described as an endless learner and a great leader must be one who invest time in getting to know the issues, expand his skills, and participate in continuous learning, who must however never pretend to be an expert in all things, but rather seek to know from those more know

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THE WORDSMITH…

·        The author OF this special birthday tribute, CHIEF Mike  Cerutti Osagie has been described in the superlatives in the noble world of pen pushing profession, where he now berths as a budding specialist in the lifestyle of CEO’S, the rich and legitimately successful, in addition to majoring in mini youths success books

Though He writes regularly on people, luxury, motivation, class and business for top online /offline read, BUSINESS WORLD-Nigeria’s front-line business magazine he also blogs regularly for www.worldindustryleaders.blogspot.com

He can be contacted on roaming number + 234 7042631895 or youngchief@yahoo.com

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