LE AMY,AMAKA OGUCHI: STORY OF A LADY WHO LIVED THE BEAUTY DREAM,NOW DIRECTOR AT MISS COMMONWEALTH OFFICE, LONDON
EX MISS COMMONWEALTH AFRICA, MISS AMAKA
OGUCHI SPEAKS PASSIONATELY ON HER NEW BRIEF AS DIRECTOR, MISS COMMONWEALTH
OFFICE, LONDON
In a research paper
carried a while ago in Florida, United State Of America, a group of study
experts revealed that a lady with intense beauty and no brain can amount to
nothing
Yet in today’s world,
this scenario abound is even worst of, in some circle when the lady is question
has the beauty, but lacking in brain and in strong religious ties, eg Christ
loving
The entire mix is thus
called beauty, brain and Christ; it is rear mix that only few can boast of in today’s
beauty world
Our subject matter
today is none other than the beauty spar merchant, called Amaka Oguchi, the
former Miss Commonwealth Africa, who enjoyed a very long reign, and on quitting
the pageant world, went on to set up a beauty spa studio called LE AMY, today
she has since expanded to other levels and recently made a director of the prestigious MISS
* IT WAS RECENTELY REPORTED BY AN ONLINE PORTAL
THAT YOU ARE NOW A DIRECTOR AT MIS COMMONWEALTH PAGEANT OFFICE UK, PLS BRIEF US
TRUE PICTURE
Yes this is very true...
The Miss Commonwealth Organization was seeking to appoint a Zonal Director to
run the West African Zone my name was put on the list amongst five other. I
really didn't think I would be picked but months into much deliberation from
the committee I got contacted that I was chosen to take that role...
* HOW DO YOU FEEL, FROM A QUEEN TO A DIRECTOR?
In truth I was shocked
but also appreciative of the fact that I was seen as the best fit for the job.
I contemplated a bit but my family and a few friends who knew from the onset
gave me the necessary push and support. Now I feel grateful and honored to be
given this responsibility.
*WHAT ARE THE BENEFIT FOR NIGERAIS IMAGE?
The Miss Commonwealth Organization
is a very prestigious and a highly active organization in many countries
including friends of the Commonwealth. It's involvement with many
nationalities, international cultural background can serve as a huge benefit in
building relationships ties which can be geared towards tourism, economic
growth and charitable programmes that improve the Quality of life in different
areas. And having being appointed as a Zonal Director most of the Programmes
and projects will most likely begin from here. It also makes it easier for
Nigerians to have the first glimpse or opportunity in taking part in these
programmes.
* WHAT WILL YOUR ROLE CONSIST OF?
The general
responsibility given to any zonal director is to monitor, organize and promote
the Miss Commonwealth Objection and activities within its Zone. We have to
ensure that the national directors are running the affairs and programmes
according to the guidelines. We also provide assistance to the National
Directors and Queens when necessary. In summary I am a Representative of the
Commonwealth Organisation entitled to carry out legitimate activities under its
name.
*HOW WILL THAT HELP YOUR BUSINESS AS A BEAUTY
EXPERT?
It's an excellent way to
promote my business and also learn from other beauty experts in Africa since
this is a big platform that gives a lot of international exposure. And of
course visiting other countries will open my mind to more opportunities and
ideas in line with what I do.
*WHAT ADVICE DO YOU HAVE FOR YOUNG BEAUTYT
QUEENS WITH AN AMBITION TO WIN GLOBAL PAGEANT LIKE MISS COMMONWEALTH/MISS
WORLD?
What is worth doing is
worth doing well. I started out as a model who accidentally stumbled into
beauty pageant if you remember the story. Through supports I won to an
international level. When I first became a national beauty queen I would live everyday
for making an impact the littlest way I could even with little support that
sometimes got frustrating. I was always happy to see that I was making a
positive impact even without my country's recognition. I just wanted to make a
difference and feel fulfilled when it was time to hand over. But I began to
notice the international committee would make reference to most of my work.
Even after I handed over I was still actively involved in most of the
Commonwealth projects. I had no idea my work would speak for me in this way to
have assumed this new office. So the truth is you never really know when or how
that hard work will pay off. It's takes true passion.
*WHEN ARE YOU STARTING OFF YOUR ROLE AS
DIRECTOR OF MISS COMMONWEALTH?
I am granting this
interview it means it has already began
* WILL IT BE A STUMBLING BLOCK TO YOUR SPA
BUSINESS?
I don't believe so. Far
from it.
* HOW CAN FUTURE BEAUITY PAGEANT BOOST THE
PROSPECT OF TOURISM IN NIGERIA?
It's quite sad that
Nigerians still don't understand the impact a beauty queen can make as a
spokesman or person. She can be part of a strong weapon used to awaken a
sleeping giant (tourism). A beauty queen is an idle representative of a
feminine icon in a country that reflects its culture. It's not a surprise why
there is a segment in pageants that showcases a country's or states’ attire
which is still geared into promoting ones culture and important part of
tourism. As a winner it is one of her responsibilities to work with the
Ministry in charge of tourism to help promote, brand and market the tourism
sector. She should be tasked into effectively raising awareness on city tourism
and integrating urban tourism. I don’t mean by just attending an event towards
the cause. She should be actively involved by giving speeches to increase
public - private sector participation in funding tourism... working with the ministry
of Tourism in Nig where she focuses on as little as two key states. I have seen
it been done in other countries by virtue of being an international queen for
Africa. So I know it can be done if the government is willing to work with her
and support her.
*IT OF YOURSELF AND HOW BEAUTY QUEEN CAN STILL
REMAIN RELEVANT LONG AFTER THEIR REIGN?
It depends on how relevant she chooses to remain
and if she can still leverage on the title she was given. This can still help
her achieve better things that can impact positively to the society. Once a
beauty queen always a queen.
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