AGAIN,Emirates revamps corporate loyalty programme to provide more value added incentives for business travellers
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Emirates Business Rewards is first in region to allow Points redemption on any commercial seat available at any time
As pledge earlier, Emirates has revamped its corporate loyalty programme,
Emirates Business Rewards, to provide greater value and added features
for customers. The new programme has been simplified and made more
competitive to allow for easier redemptions and upgrades even on last
minute bookings.
One
of the biggest features in the newly improved programme is the ability
to use Business Rewards Points to book any commercially available seat
at any time giving members cash-like convenience. Emirates is the first
and only airline in the region to offer such flexibility as part of its
corporate loyalty programme – improving cost-effectiveness for business
travel.
Emirates
recently commissioned an independent survey on the perception and
habits of over 800 business travellers and decision makers of business
travel in the UAE[i]. The key findings reiterate the need for cost
effectiveness and flexibility in corporate travel which resonates with
the new features of Emirates Business Rewards. According to the survey,
the top 3 factors considered for airline selection were fare (30%),
flight timings (26%), and value for money (23%).
Emirates
Business Rewards will satisfy customer needs and provide value-added
benefits catered to organizations of any size, charities and clubs. In
addition to allowing redemptions for any seats, there is also greater
flexibility when it comes to earning and redeeming the Business Rewards
Points.
According
to the survey, respondents most commonly book business travel online
directly with the airline (29%). Smaller organizations were even more
likely to conduct bookings directly online with more than 50% of their
corporate travel booked this way. With less reliance on third party
booking agents, Emirates Business Rewards has enhanced user-experience
with easy-to-use customer dashboards. These include tools to manage and
book services for employees, and monitor the savings accumulated so far
on the programme.
Enrolment
has also been simplified regardless of organization size. The
introduction of the ‘Guest Traveller’ function means that organizations
can include non-company persons, such as consultants, or clients who
travel on behalf of the organization, and still earn Business Rewards
Points.
While
the programme will continue to provide value and service to key
industries such as Manufacturing, Oil and Gas, Trading and IT, the
simplified system and unlimited employee enrolment will also allow other
industries with a large labour force, such as the construction industry
to benefit from the programme.
Emirates
provides direct connectivity from Dubai to over 150 destinations across
six continents. In all classes, Emirates provides quality products and
value for money with luxurious private suites in First Class, flat-bed
seats in Business Class and the iconic A380 Onboard Lounge, the largest
in-seat screens in the world in Economy class at 13.3 inches and more
than 2,500 channels of on-demand entertainment in all cabins. This is
complemented by excellent on board service from an international cabin
crew who speak over 60 languages.
For more information please visit emirates.com/business rewards
E: youngchief@yahoo.com
Business line : + 234 7042631895
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