DR PHIL OSAGIE’S EMERGENCE AS NIGERIA’S BEST PR ICON OF THE DECADE… *JSP’s EXECUTIVE DIRECTOR, ADERONKE ADEBULE SPEAKS ON COMPANY’S KNACK FOR AIMING AT PERFECTION
In the words of the imperial majesty
of charity, Mother Theresa “If you cannot feed one hundred people, feed only
one”
This is an iconic statement and it is
no wonder that recently nominated Nigerians best Public Relations Icon of the decade,
Dr Phil OC Osagie, often listed Mother THERESA among the three strongest women
in his life
In an elaborate interview with the
respected king of Nigeria tabloid, SUN NIGERIA, not too long ago, Dr Osagie
listed three women as the greatest force of his life…..
·
His wife, Stella OSAGIE
·
His mother, Titi Patrice &
·
Mother Theresa’s
Perhaps the grace of the three women
was catalyst to emerge as the Country’s best PR ICON of the decade
But then, since no man is an island,
the grace of such three women may have supported the choice of JSP as best
choice to be giving the prestigious honor as the PR ICON OF THE DECADE
In this elaborate interview, JSP’s
executive Director, Mrs. Aderonke Binuyo-Adebule, the lady who collected the
award on behalf of her boss and mentor, Dr Phil Osagie was asked inspirational questions and after effect feelings of JSP’s
MD emerging as the Best PR ICON of the
decade ...she was most emphatic in her reverts. Enjoy the excerpt
1.
Tell Us About The Last Award That Your MD Won
Our MD, The Global Strategist of leading Nigerian PR agency,
JSP Communications, Dr Phil Osagie has emerged PR Icon of the Decade 2016
within the Public Relations industry. This award was bestowed on him by the
International Brand Award Nominees and HSBS Global, at the “Nigeria Brand
Award”, event. The award highlighted him for exhibiting impressive leadership
and selfless dedication to growing the industry and promoting standards that
benefit and protect consumers and clients, and also for meeting strict
guidelines. The event is aimed at identifying the ICONIC Brands, Pillars of
industries and outstanding achievements of brand personalities across different
sectors of the Nigerian economy. The Award was instituted in 2011 to call the
attention of both local and international opportunities in Nigeria.
2. What
Does It Mean To The Entire Staff And JSP Brand?
The Award means a lot to the entire JSP staff, and JSP as a brand
because it has helped to raise the profile of both the company and her staff.
JSP Communications is a specialized Public Relations agency in Nigeria that
provides value added public relations and marketing communications services in
Nigeria to some of the world’s most admired brands and multibillion dollar
corporations. The award confirmed who we say we are. It has helped to
increase the confidence of the public towards the company and its staff. JSP’s
slogan is Public Relations with Intelligence’, and for the MD to
have won the PR Icon of the Decade, it shows that all that he does, all what he
impacts in his staff, and all his contributions to the industry are recognized.
Our brand is our business identity. It is defined by how the company and her
employees consciously or otherwise portray the business, and how your market
then interprets this portrayal. The award received has created a heightened
public profile, increased investor and customer confidence, and
improved our standing in the marketplace. It feels good to be identified
amongst peers.
3. How Do You Feel When Called To Collect
The Award On His Behalf That Night?
It was really awesome receiving the ‘PR Icon Of The Year
Award’ on behalf of the MD of this great company. Our boss feels greatly
honoured to be presented with this award, and he is most importantly proud that
JSP Communications was identified as one of those who contributed to the recent
success stories of Nigeria. We attribute our success to the special
favour of God, the attitude of excellence of our amazing clients and the
unparalleled commitment of our staff. It is the team that makes JSP tick.
We shall remain committed to the pursuit of continual improvement and the
delivery of PR values in excess of clients expectations."
4. Team Work Is The Norm, How Do You Manage
To Handle The Company Affairs In Absence Of Your MD Who Is Emerging Market
Global Player?
Inspite of the absence of our MD who is the Emerging Market Global
Player, we try to work as a team. We try to manage the company affairs as
professionals that we are, by creating and communicating favourable public
image through the results that emerges from our work. We maximize our team’s
productivity, communication and overall client’s satisfaction.
Internet has also made communication very easy. Physical absence of our MD has been turned
into a great opportunity. We are able
to gain from his exposure as a global player. With internet facility, we are
able to reach our MD and Clients in any part of the world without physical
presence, and this has been working for us over the years. What really matters is achieving
results!
5. What Are The Challenges Of Doing PR In
Today's Recession Market?
It is no news that Nigeria
is undergoing a period of temporary economic decline during which trade and
industrial activity are reduced, generally identified by a fall in GDP in
successive quarters of this year. However some of the challenges of carrying out
PR business during this period, are Attracting and retaining PR talents,
In a trying and challenging economy such as ours, there will
always be that increasing need for brands to differentiate themselves
from the pack and highlight those unique selling points that give them the
competitive edge and advantage over others.
6. Any Advice How We Can Use PR To Project
Our Often Battered Image As A Nation?
How we can use PR to project our nation inspite of our
battered image is by tackling the image building both from the conceptual and
operational points of view. While the conceptual deals with the perception
Nigerians have about Nigeria, the operational deals with the perception that
other countries have about Nigeria. Since PR is the art of building relationship
between the public and a company or other organization or a famous person,
while maintainingimages and managing reputations through the media,
establishing a two way communication to resolve conflict of interest and
understanding based on truth, knowledge and full information, and also between
Nigeria and other nations to ensure a positive image. The advent of social
media also known as the new media, and the change in communication landscape,
has also made PR to produce stronger results in its practice. However, all
media of communication to include print, broadcast and digital media will be
engaged in a positive manner in order to redeem the image of our dear country,
while also sensitizing Nigerians on the need to change their attitudes to rebrand
their country.
7. On Personal Note Tell Us About Your
Foray In PR?
On Personal Note I have been in PR practice for over 20 years
now, and it’s been interesting and very rewarding. I’ve learnt a lot on the
job. Our business has exposed me to personal
interactions with CEO’s of some of the world’s most admired brands that we work
for. I have also been privileged to work
on the conceptualization and launch of
great brands like- Name change from PZ Industries to PZ Cussons. Launch
of PZ Cusson’s Joy variants. Launch of Apple series in Nigeria, MasterCard
Cashless Campaign and Emirates Nigeria.
8. What Advice Do You Have For Young Ladies
Or Those Thinking Of Taking A Career In Pr?
People believe PR is frivolous or just a mere waste of
money. Some other believe it is propaganda. Whereas it is not. Others compare
it with publicity, but it is actually more than that. As a PR professional you
can work either in a PR agency, corporate communications department of any
company or Public Affairs/Information Unit of any organization. Being a
professional course, PR requires special skills such as; writing skills,
listening skills, excellent communication skills, creative/thinking skills,
skills in the social media(digital PR), thoroughness, speed skills,
boldness/confidence, flexibility skills in order to attend to immediate
gratification from client, Global mindset, Ability to adapt to new
technologies, strong vision, desire for personal growth, leadership skills,
team spirit, all amongst others. However my advice for young
graduates considering the PR career path is that Be focus, hardworking,
determined, thorough, deadline conscious, detailed, proffer quick solutions,
have passion for the job, honest, friendly, humble, build relationships, etc
9. How Do You Manage To Combine Work,
Family And Day To Day Business?
Combining work, family and Day To Day Business is not easy,
but the internet has made everything soeasy
and made the world a global village.
After the day’s job, I go home to carry out my responsibility as a
wife and a mother.
The job is so flexible that sometimes I can easily work from
home. I can read and respond to urgent
mails and make phone calls where necessary.
I can also meet my client’s needs even from the comfort of my home!
10. Last Word to The World…………………….
My Last Word to the World is that PR is a
profession/career and not just a job. It entails Reputation Management which
means the PR professional must monitor the media for any news about his/her
client (good or bad), Generate press releases and feature stories to portray
client in good light and send to the media for use on print and online pages,
Send advisory to client on the way forward in the event of any bad news making
the headlines against his/her client, engage in environmental scan in the
industry where client operates for possible creative ideas, represents client
as the spokesperson in any form of communication, manages crises that could
lead to loss for the client, launch products, events management, issue
creation, all amongst others.
.......WE THANK YOU MADAM
EXCLUSIVE REPORT BY MIKE CERUTTI OSAGIE,
Comments
Post a Comment