AN ELEGANT WEEKEND CERUTTI MEDIA QUOTE

ELEGANCE AND EXCELLENCE IS AN ATTITUDE .


*: ‘Elegance is refusal. AND it does not consist in putting on a new dress’’. Says style goddess Coco Channel

*''We win big in life, money or not, once we have excellence as our attitude,I love those two words from God, excellence and elegance''-Cerutti signature on marble

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Synopsis: ABOUT THE ENIGMA COCO CHANNEL

Fashion designer Coco Chanel, born August 19, 1883, in Saumur, France, is famous for her timeless designs, trademark suits and little black dresses. Chanel was raised in an orphanage and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and eventually introduced the Chanel suit and the little black dress, with an emphasis on making clothes that were more comfortable for women. She died on January 10, 1971.

Early Life

Famed fashion designer Coco Chanel was born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,“luxury must be comfortable, otherwise it is not luxury.”
Her early years, however, were anything but glamorous. After her mother’s death, Chanel was put in an orphanage by her father,  who worked as a peddler. She was raised by nuns who taught her how to sew—a skill that would lead to her life’s work. Her nickname came from another occupation entirely. During her brief career as a singer, Chanel performed in clubs in Vichy and Moulins where she was called “Coco.” Some say that the name comes from one of the songs she used to sing, and Chanel herself said that it was a “shortened version of cocotte, the French word for 'kept woman,'” according to an article in The Atlantic.