Ariel secret of success series: Enter Bolaji Okusaga’s 3 Point Tip Of what It Takes to Be a PR Egghead
A SPECIAL CERUTTI MEDIA GROUP SERIES......
Everyone in society should be a role model, not only for
their own self-respect, but for respect from others.-Barry Bonds
Bolaji
Okusaga, Managing Director, The Quadrant Company, has always seen failure as a
learning process. Although successful in his chosen field, Okusaga prefers his
works to speak for him.
He often opts
for action than words, and that has been one of his many secret success, and
only last week he was kind enough to oblige us a short audience to tell the
younger generation seeking a dream job
in the lucrative Public Relations world
what to look at 
1 TO BE A
GOOD PR MAN GET EDUCATED
In his word:
‘’ The benefit of good education cannot be quantified by words, to be the best
in PR you must aspire and get basic education, apart from the confidence it
will give you, education can
bring significant benefits to society, not only through higher employment
opportunities and income but also via enhanced skills, improved social status
and access to networks. By fully recognizing the power of education, policy
makers could better address diverse societal challenges.
2: YOU MUST GET
CROSS INDUSTRY KNOWLEDGE
Mr. Bolaji
said here: ‘’ You can’t just wake up and want to be a guru or expert in PR
without cross industry knowledge , as they say Rome was not built in one day.
The higher percentage of engaged employees an organization has, the more
effective it will be. Unfortunately, Forrester has estimated that less than
one-third of employees are truly engaged. A social platform with gratification
can help companies increase engagement. But the most important thing is that
for you to b ea successful PR man you must have wild industry knowledge having
worked in few great PR organizations
3 .PASSION
BETTER THAN MONEY
‘’ A life
with no passion is but vacuum’’ Okusaga warned ‘’And to be the best in PR world
you must have passion for the job beyond money
money, money, a man that put
money as first propriety will end as a failure in PR world, offering total excellence and customer or
client satisfaction must be your priority, let money not be your priority, aim
to be the best and money will come later for if money was the norm, many men
still in PR could have left long ago, so you want to win big as
PR man, then love the career, be
passionate about it and money will chase you someday’’ Was his closing remarks 
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