WHY CLARA CHINWE OKORO CHOSE 'PEACOCK'' AS LOGO FOR HER NEW FASHION LINE, ‘MY BEAUTIFUL AFRICA’
A New Product Report By Cerutti Luxury Unit
EMAIL: youngchief@yahoo.com
A lot has been said about the beautiful bird called peacock, to some
it is elegant, to some it is stylish, while to the rest
it is a bird
that moves with dignity
It is no wonder, in view of all these qualities that Clara Chinwe Okoro decided
to choose the pretty bird a sa logo of choice in her new fashion line which will
no doubt be a pride for the entire black race
Indeed
the continent of Africa holds such
fascinating mysteries explored over centuries, the exotic and alluring vibrancy
of its multifaceted nature has been one that enthralls
those who seek its dark
pleasures. A continent resplendent with old glories and such fascinating
history dotted with conflicting grandeur and dilemma,where poverty and riches
exist side by side in dignified parallels,with an energy so pulsating it cuts
across you in the atmosphere as one traverses the continent.
It
is the essence of this Continent whose spectacular sunsets and
unbelievable sunrises, whose flow of
incredible landscapes that leaves one breathless, bewitching the senses in
such sublime manners that has inspired
the birth of this new Fashion brand out of Africa
‘MY
BEAUTIFUL AFRICA’ celebrating all the beauty that is reflective of the African
continent.
According to Clara ChinweOkoro, Founder and
Chief Creative officer , our vision is to design an effortlessly elegant
lifestyle that represents the true essence of the spirit of Africa. A brand
that seeks to define that untouchable quality that is evident yet not quite
understood, visible and yet ethereal,revealing an uncanny attraction that is so
magnetic.In creating this brand she delves into the sand dunes of the
sahara,the lush spectacles of the greens of the savannah, the striking
landscapes of the veld and the breathtaking waterfalls and seas across the
continent, the pulsating colors that
drift like aroma’s though the innumerable thick of its populace and the glistening moonlights that defines many unfathomable depths about the continent,a brand she believes is truly reflective of the soul of Africa.
The
singular most striking of the brands asset would be the art behind each piece,
it would be the signature of the brand, like a piece of Africa and all the
beauty it encapsulates. In todays competitive market place an emerging brand is
not only challenged by the imperatives of the daily crises caused by customers
and a competitive market place, this necessitates the strategy the brand wants
to adopt in entering the market place and the niche it wants to carve for
itself.
The
designs which would be reflective of a cross between the old elegance and
modern cuts would be introduced into the market in a RTW range that would debut
in it SS15 Collection. Furthermore she states the brand would be adopting a broad perspective which would
enable it be adaptive in responding not only to the actions of competitors,
final and intermediate customers and other stakeholders, but also help in
designing our reputation which would be our singular most guarded asset and also
define our articulated distinguished competitive edge.
Our
marketing strategies which are clearly defined would include Fashion Shows,
Private viewings, online stores, export, tele-marketing, celebrity
endorsements, event hosting, affiliate marketing and a well articulated brand
campaign both online and offline.Our sales and retail would be streamlined to make
the brand accessible to the followers of its lifestyle,starting with Africa
which is our primary market and fanning out to the global market who would want
a piece of Africa for themselves.In focusing on the future the ideal for the brand would be to follow
its philosophy which is to ''Follow
your Heart not the Crowd for it will illuminate the road that lies before you'' #Beauty #Africa My Beautiful Africa, Pre Launch viewing,coming
soon!
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