FOR AIRTEL NIGERIA, IMAGE IS EVERYTHING! • How Airtel ‘s Ambitious Desire To Berth On Top Of Nigeria’s Market Led Her TO CMC Connect Burson-Marsteller
‘The human system is a machine, ambition the spring that
puts it in motion’’
SPECIAL REPORT BY CERUTTI M.OSAGIE
EMAIL: youngchief@yahoo.com
The gigantic Nigerian telecommunication sector is often
regarded as a massive money spinning unit of the economy, yet to be relevant
and remain ahead is that trade is not a
game of kiddies glove affair
It is a most aggressive and highly competitive market in a
country that is currently rated as the number one economic nation in Africa
It is such intense ambition to on top of the game that recently
motivated one of the top three brands, Airtel, Nigeria to take her image management
to upscale Image experts, of the Yomi Badejo-Okusaga led CMC Connect
Burson-Merstellar
WORLD INDUSTRY LEADERS, usually reliable sources revealed
last week to us that the movement of Airtel PR account from Blueflower PR to CMC
was not one to do with any iota of sentiment or emotion, but simply one
hinged on ambitious desire
‘To Airtel management, the drive to rule the Nigeria
communications market is their top most priority and they believe image enlightenment
is one of the key ways to do it, they believe that to win big and take over the
number one spot, they can succeed in bigger than big via effective projection
of their image and series of service they offer, which needs global awareness,
hence the choice of seasoned PR egg head CMC Connect, yes, in few years from
number, Airtel feels they deserve to grab the
best communication provider in Nigeria and this is just the start off
point’’
This new multimillion naira deal is no doubt a new and
fresh break for the hardworking and most gentel Yomi Badejo Okusaga, who has
been in and out of South Africa of late in view of his new partnership
with Burson-Marstellar, when this writer
got in touch with him last week, he reverted in text that he is in South Africa
but will get back once in town
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