When two global brands team up in marriage, the world cannot help but be held in awe.
This is what we now have today as one of the world's most loved club, REAL MADRID is in news again.
We can reveal today that Emirates,
one of the world’s fastest growing airlines, and Real Madrid, the
world’s most successful football club, have today announced a new
agreement granting the airline a prestigious five year shirt sponsorship
of the Club until the end of the 2017/2018 season.
The announcement was made
by His Highness (H.H.) Sheikh Ahmed bin Saeed Al Maktoum, Chairman and
Chief Executive, Emirates Airline & Group and Florentino Perez, Club
President of Real Madrid at the iconic Santiago Bernabéu Stadium. The
newly branded kit was introduced shortly after the announcement, and the
white jersey will be worn by players like Cristiano Ronaldo, Sergio
Ramos, Iker Casillas and Karim Benzema.
The ‘Fly Emirates’ logo will
appear on the front of Real Madrid’s playing and training kits. The new
agreement also contains a number of additional hospitality rights,
including a branded VIP Lounge at the stadium, additional player access
and further advertising rights. Emirates will also continue to enjoy highly visible branding at Santiago Bernabéu Stadium.
“The
announcement of our shirt sponsorship propels our relationship with
Real Madrid to a whole new level. Aligning ourselves with an
international powerhouse like Real Madrid helps to amplify our brand
message by creating more meaningful connections with sports fans around
the world. In this case, we are engaging with one of the largest
fan-bases in the world,” said H.H. Sheikh Ahmed.
“The
Club has been a key catalyst in the growth of our brand and business in
Spain and we are confident that the new shirt sponsorship will continue
our momentum of integrating our brand with the iconic Real Madrid
brand, generating authentic fan experiences around the world,” added
H.H. Sheikh Ahmed.
“Today,
we are entering a new era as Emirates will become the Real Madrid shirt
sponsor for the next five seasons, putting its signature brand name on
our jerseys. This strategic alliance will have worldwide reach because
our organizations touch millions and have a massive following. We are
confident about what the future holds for our two global brands who see
no obstacles and we are both passionate about leading the way in
everything that we do,” said Florentino Perez.
“This
key decision is significant for our team and it will allow us to
continue competing at the highest level worldwide and face challenges
with the determination to succeed as Real Madrid always does. Emirates
is without a doubt a perfect partner for us, and a global airline
operating to a broad network of destinations, bringing us closer to our
fans on all continents,” added Mr Perez.
Real Madrid is
considered to be the most successful club in football, winning a record
32 La Liga titles, 18 Spanish "Copa del Rey" Cups, eight Spanish Super
Cups, a record nine UEFA Champions Leagues, two UEFA Cups, one UEFA
Supercup and three Intercontinental Cups.
Real
Madrid has been part of Emirates’ impressive sponsorship portfolio
since 2011. The Club was recently named the “World’s Most Valuable
Football Team’ by Forbes magazine and has established
itself as a major force in the sport. With a global fan base of 500
million, and a massive social media following of over 40 million
Facebook fans and 8 million Twitter fans, the Club has touched fans and
spectators in every corner of the globe.
Emirates’
football sponsorship portfolio includes a number of high profile teams
and events including FIFA, Arsenal FC, AC Milan, Paris Saint Germain
(PSG), Hamburger SV, Olympiacos FC, Arsenal Soccer Schools Dubai, The
Emirates Cup and Zain Saudi Professional League.
Emirates
is also the Official Airline and Partner of the Asian Football
Confederation (AFC), the governing body of Asian football, and has
sponsorship rights to all its tournaments, including the AFC Champions
League, AFC Cup and the AFC Challenge Cup, as well as a number of
women’s and youth events.
Emirates recently sponsored the Barcelona Open tennis tournament, the
oldest tennis tournament in Spain and one of the most prestigious clay
court tournaments on the ATP circuit, in a deal that will run until
2018.
Emirates currently offers 21 weekly flights to Spain; a double daily flight to Madrid and a daily flight to Barcelona,
supporting a 1.63 USD billion relationship between Spain and the UAE .
Emirates serves Madrid with a mix of Boeing 777-300ER and 777-200LR
aircraft.
Picture Captions
Picture 1: Florentino Pérez, President Real Madrid FC with H.H. Sheikh Ahmed bin Saeed Al Maktoum, flanked by Emirates Cabin Crew, after signing the extended sponsorship agreement.
Picture 2: Florentino
Pérez, President Real Madrid FC with H.H. Sheikh Ahmed bin Saeed Al
Maktoum, presenting the Real Madrid gift to HH, a personalised shirt
with number 1.
Picture 3: From left to right - Karim Benzema, Captain Iker Casillas, Florentino Pérez, President Real Madrid FC with H.H. Sheikh Ahmed bin Saeed Al Maktoum, Sergio Ramos, Cristiano Ronaldo, showing the new Emirates branded shirt.
Picture 4: Florentino Pérez, President Real Madrid FC with H.H. Sheikh Ahmed
bin Saeed Al Maktoum, signing the oversized aircraft model of the
Emirates flagship A380-800 which was donated by Emirates to Real Madrid
on this special occasion
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