Glowing Tribute...Seyi Tinubu @ 40: The Good, The Ugly, and Godly Side of A Highly Misunderstood Brand

         

"A brand is no longer what we tell the consumer it is—it is what consumers tell each other." - Larry Ellison 

              By Mike Cerutti Osagie 

•With this in mind, let's explore the multifaceted personality of Seyi Tinubu, the 40-year-old son of Nigerian President Bola Ahmed Tinubu who only last night October 13th 2025 Celebrated his historical landmark 40th birthday - it is not a surprise to see him all over the media,to be the heir apparent to a seating President is not a joke

•The Good Side

Seyi Tinubu is a shining example of a young entrepreneur who has made a name for himself in the business world. 

As the CEO of Loatsad Promomedia, an out-of-home advertising company, he has demonstrated professionalism and expertise in his field. His company has grown rapidly, offering innovative advertising solutions and expanding its presence across Nigeria. Seyi's leadership skills and business acumen have earned him recognition as one of the top entrepreneurs in the country 

It can be said to have also lived a total gentleman lifestyle and not irresponsible Life, give it to him 

• His ugly Side: Allegations Against Seyi Tinubu

Seyi Tinubu, son of Nigerian President Bola Ahmed Tinubu, was once   accused of ordering the beating and arrest of Atiku Abubakar Isah, the President of the National Association of Nigerian Students (NANS).

 Isah claims that Tinubu offered him a N100 million bribe to promote President Tinubu's agenda, which he rejected.

 Following his refusal, Isah alleges that he was abducted, stripped naked, and beaten by thugs linked to Seyi Tinubu on April 15, 2025.

#Denial by Seyi Tinubu

However, Seyi Tinubu has vehemently denied these allegations, describing them as "completely fictional" and an attempt to defame his character. In an Instagram post, he stated that he has never held a meeting with Isah or visited any location with thugs. Tinubu's supporters, including the group Friends of Seyi Tinubu (FOST), have also come to his defense, dismissing the allegations as baseless and an attempt to tarnish his reputation 

Ongoing Controversy

Despite Seyi Tinubu's denial, the controversy surrounding the allegations continues. Isah remains in detention, with his supporters claiming that he is being held without justification. The DSS has been accused of pressuring Isah to retract his statement and make incriminating statements against himself. The situation highlights the ongoing tensions between student leaders and government officials, with implications for Nigeria's youth politics 

• The Godly side of Seyi Tinubu 

"Spread love wherever you go, and don't let anyone ever come to you without leaving happier," said Mother Teresa. 

Seyi Tinubu and his wife, Layal Tinubu, embody this quote through their philanthropic efforts. As the son of Nigerian President Bola Ahmed Tinubu, Seyi has leveraged his influence to make a positive impact on society. Together with his wife, they founded the Noella Foundation, named after their daughter, which focuses on driving economic change in Nigeria through entrepreneurship, innovation, and sustainable solutions 

The Noella Foundation's initiatives aim to empower the youth, eradicate hunger, and provide education and skill acquisition programs. Through their foundation, Seyi and Layal Tinubu have demonstrated their commitment to giving back to the community and supporting those in need. Layal, a successful entrepreneur and philanthropist, has been instrumental in promoting early childhood development through her company, Tots Toys, which provides educational materials and learning spaces for young children 

Seyi Tinubu's charitable endeavors have been evident in various parts of Nigeria. He has donated relief items to flood victims, sponsored medical outreaches, and launched initiatives to improve access to healthcare. 

His efforts to make a difference in the lives of Nigerians have been recognized, and his foundation continues to work towards creating positive change in the country 

The Tinubus' philanthropic work serves as a testament to their dedication to improving the lives of others. As role models, they inspire others to follow in their footsteps and make a difference in their communities. Through the Noella Foundation, Seyi and Layal Tinubu are leaving a lasting impact on Nigeria and beyond.

• Final words...

"Happy 40th birthday to Seyi Tinubu ! As a professional wordsmith and humanitarian, I Mike Cerutti Osagie  wish you a life filled with purpose, peace, and prosperity. May the blessings of the Almighty be upon you, and may you continue to make a positive impact in the lives of those around you.

 Just like the river that flows effortlessly, may your life's journey be smooth, calm, and filled with joy. 

May your 40th year mark a new chapter of greatness, good health, and happiness. Congratulations, Seyi, and may God bless you abundantly" 

©Osagie The Cerutti sent this piece from his Ikoyi Lagos Nigeria base

He can be contacted via chiefcerrutti@gmail.com or SMS WhatsApp network+234 7042631895